Category Archive Projects

SM Marketing win Award for Excellence in Ethical Marketing Strategies 2017 from CV Magazine

Corporate Vision Magazine has announced the winners of the 2017 Small Business Award, and we are pleased to be awarded the Award for Excellence in Ethical Marketing Strategies 2017. CV Magazine say:

“Small businesses form the backbone of our corporate landscape. Despite often being overlooked in favour of bigger names, these firms provide much needed support and services to the communities they operate in, and as such deserve recognising and rewarding for the hard work and dedication they put in.

To ensure that the very best small businesses, and the individuals behind them, receive the recognition they deserve, we have brought back the very successful Small Business Awards for a second year now

Rachel Devonport, Awards Co-ordinator, commented: “These awards recognise the companies who have gone above and beyond in this highly competitive sector. It has been a pleasure working with my winners and I would like to wish them the best of luck for the future.””

Stuart Mitchell of SM Marketing adds: “we are pleased to have campaigns such as our Phoenix Club Campaign recognised and it’s great to see ethical strategies being recognised.”

For more details please visit:


The Sword Experience

We are very please to announce we will be working on the Press and PR for the forthcoming UK Tour of Adrian Paul’s Sword Experience.

Film and Television Star, and martial artist Adrian Paul, has announced that he is taking his successful ‘Sword Experience’ event to the Europe in July. The Sword Experience, a unique training program designed and directed by Adrian Paul, will be taking place at a number of locations throughout the UK and Ireland:

July 16th – Trim Castle, Ireland
July 19th – Warwick Castle, England
July 23rd – Hopetoun House, Scotland

The event is designed to provide everyday individuals with a taste of the formal and mental training that goes into the development of a martial arts warrior, it also gives them a glimpse into the world of film and TV. The Sword Experience was created by Adrian Paul to pass on his invaluable knowledge that he learned while working with world-renowned action stars, stunt choreographers, and sword masters.

“I am really looking forward to the Sword Experience inaugural tour because it’s a bit of history, fun, shopping and learning the choreography of a fight from famous movie or TV show. I not only get to host the events in Ireland, England Scotland and France, but by partnering with Hiatus tours, we can also offer something different. Take your pick, a stay in Dublin, a journey through the Cotswold’s, or a meander through Edinburgh, even a stop off at the home of The Highlander, in Glenfinnan and Loch Sheil. Plus, there’s Paris and the splendor of the Loire Valley, in France. The cool thing is, people can decide how much, or how little they want to do.”

An event, in some of the UK and Ireland’s oldest and most picturesque castles is a natural fit as Paul is best known for his lead role as Duncan Macleod, in the action series Highlander. The show spanned 6 seasons, 117 episodes and ran in over 90 countries worldwide. In addition to starring in many renowned action shows and movies, Paul has also choreographed numerous sword fights and action sequences for both television and film during his 30-year entertainment career. He has directed and produced many TV and Film projects. In 1997 he also founded his own charity: The Peace Fund. The Peace Fund was established in 1997 to help improve the lives of children in the United States, Haiti, Thailand, Cambodia, Pakistan, Hungary, and Romania.

Different ticket levels are available for each event, including the basic Sword Experience, the Silver Sword Experience, and for those who just wish to revel in the ambience and watch the action there’s Spectator Tickets, and Participant Spectator Guest Tickets.

Tickets are available to buy separately for each event, but for those wishing to have a more immersive experience Hiatus Tours will offer the chance to travel the whole tour, taking in such wonderful historical landmarks and items such as Ireland’s the book of Kells, to the Scottish Crown jewels at Edinburgh Castle, or the chance to visit places they filmed Highlander in Paris with Adrian as your guide. A true once in a lifetime experience for the history buff or Highlander fan.  For further information please visit

Additional upcoming locations for The Sword Experience in 2017 include Tauranga, Wellington, Knoxville, Sacramento, Rhode Island, Baton Rouge, and Los Angeles. Every event is a different fight, with different locations, sets, lighting and choreography for participants. Although it is called a training program, it is ultimately an experience unlike anything else available today.

For more information, or to buy tickets today, visit:

For more information on the Press and PR for this project please contact:

Ethical Marketing News

We started Ethical Marketing News in February 2017. When we were setting up SM Marketing as an ethical marketing business I started to look around for more information on ethical marketing campaigns and companies. We were amazed to discover there isn’t really any specific ethical marketing resources.

Stuart Mitchell, Marketing director of SM Marketing said: “When I wanted to set up SM Marketing as an ethical marketing concern, I started to look around fo information on ethical marketing, and ethical marketing campaigns. It’s always nice to be inspired by others, and I found very little, as I couldn’t find a resource I decided to start my own. My original degree was in Publishing, so I though it might be nice to try and use some of those skills again. The feedback from throughout the industry so far has been incredible.”

Ethical Marketing News went live in late February 2017 and by the end of March had over 5,000 unique views and over 1,200 twitter followers. The feedback so far from within the industry has been phenomenal with positive feedback and support from some of the biggest Marketing Agencies in the world.

Please have a look:

The Phoenix Club

We started working with Inchgarth Community Centre as part of our Social responsibility Programme in late November 2016. the first thing we looked into was how to raise funds for the Phoenix Club.

The Phoenix Club is a respected social group for adults with learning and physical disabilities in Aberdeen, Scotland, that has been in existence for some 40 years.

The Phoenix Club Christmas Dinner

After many successful years running in Torry, following the retirement of its long term leader Pam Gallant, in order to stop the club closing Inchgarth Community Centre stepped in with a plan to ensure its long term survival. The club is now under the management of Inchgarth Community Centre but the focus remains: to deliver social, friendship, fun and learning opportunities for the club members to enrich their lives.

The core remit of the Phoenix club is to promote inclusion, equality and confidence whilst giving the members a safe environment to meet friends.

Speaking to Paul O’Connor MBE the man who runs Inchgarth Community Centre he told us hoew much it cost to run the Phoenix Club Annually, approx £5,500 so we made that our target, a years worth of funds.

We created a site on Just Giving and started fundraising. We decided early on that we would try to do a number of raffles each costing £10 to enter so that those donating could win a prize. I approached a number of authors and companies to donate prizes, we were very lucky to hqve authors AL Kennedy, Denise Mina, Shaun Hutson and John Finnemore offer us characters in their next work.

As well as that we were given prizes by Big Finish, Jamie Anderson, Michael Morpugo, Rodney Matthews, Kathy Reichs and many others.  Others such as bestselling authors Kim Newman, Paul Cornell, Marcus Sedgwick and Russell T Davies all contributed directly.

By the end of the campaign we had smashed the amount we were aiming for with more money still coming in, the main campaign stopped at over £6,000 and we had received many donations as a direct result of the campaign, as well as still money to come in, whcih should take the total considerably higher. The campaign itself received over 150,000 impressions on twitter.

Some of the press we received